Download PDF by Anita Elberse: Blockbusters: Hit-making, Risk-taking, and the Big Business

By Anita Elberse

ISBN-10: 0571309224

ISBN-13: 9780571309221

ISBN-10: 0805094334

ISBN-13: 9780805094336

ISBN-10: 1491518642

ISBN-13: 9781491518649

Why the way forward for pop culture will revolve round ever larger bets on leisure items, by way of certainly one of Harvard company School's most well liked professors

What's in the back of the exceptional luck of leisure companies akin to Warner Bros., surprise leisure, and the NFL—along with such stars as Jay-Z, girl Gaga, and LeBron James? Which ideas provide leaders in movie, tv, song, publishing, and activities an area over their rivals?

Anita Elberse, Harvard enterprise School's professional at the leisure undefined, has performed pioneering learn at the worlds of media and activities for greater than a decade. Now, during this groundbreaking publication, she explains a strong fact in regards to the fiercely aggressive global of leisure: construction a enterprise round blockbuster products—the videos, tv exhibits, songs, and books which are highly dear to provide and market—is the premier route to long term luck. alongside the way in which, she finds why leisure executives frequently spend outrageous quantities of cash looking for the following blockbuster, why superstars are paid incredible sums, and the way electronic applied sciences are reworking the leisure landscape.
Full of within tales rising from Elberse's extraordinary entry to a couple of the world's so much profitable leisure manufacturers, Blockbusters is destined to develop into required studying for somebody trying to know the way the leisure fairly works—and tips on how to navigate contemporary high-stakes enterprise international at large.

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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment by Anita Elberse

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